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Saturday, July 17, 2004

IT'S BOOK PLUG PAN-DEMONIUM! 

The Warrior Monk came out of retirement to join the blog crowd hyping Hugh's new book: If It's Not Close, They Can't Cheat: Crushing the Democrats in Every Election and Why Your Life Depends on It.

Hugh has attributed the book's skyrocketing rankings on Amazon to the blogosphere's accolades. Pure speculation, I'd say. But I'll match him one in the cause-and-effect guessing game: the strength and vibrancy of the right-hand portion of the blogosphere can be attributed to Hugh's steadfast backing and generosity. Aside from the book's merit, it's fitting that we return the favor.

... and raise the bet: there may be a trickle-down effect to Calphalon from all this blog love: Amazon's "Customers who bought this item... Also bought these items..." feature suggested their 12 inch Everyday Pan. Perhaps Hugh ought to follow Glenn Reynolds' lead and start writing about cookware. Talk about a marketing tsunami!

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