Wednesday, September 15, 2004


Perhaps we have been picking on the wrong country. The PRISA group, a Spanish pro-Socialist media organization, recently promoted its launch of the online version of Spain's main newspaper with this "clever" tagline:
You can do a lot in one single day; just imagine what can happen in three months

(Credit Adrants). Posted by Hello

The ad shows shots of the New York City skyline before and after the September 11, 2001 terrorist attacks. The tagline translation is courtesy of Barcepundit (click through for a discussion of the translation nuances).

As one commenter growled,
Maybe they should have picked up the carnage of the Madrid train bomb with the same headline or is that too close to home?
UPDATE: El Pais has reportedly apologized and launched an internal investigation.


Post a Comment